Define your website’s subject area as what you want to provide users visiting your website. It should’t be targeted to get high traffic firstly with your website’s subject area. Your subject area should be about topics which you can get through.
For example if you don’t have a medical experience and trying to operate medical website without any medical person support, what kind of content could make about medical. If you don’t have a another trick, you are condemned to fail unfortunately. Have a correctly defined subject area for fulfilling your web pages easily and usefully. Writing a high quality, rich and unique content that will satisfy your website visitors, is the most significant requirement for your content based website as much as a SEO may be more than it. SEO is some kind of technical work. Keys are used for search engines. SEO experts pay attention on keys which will increase your ranking not on content. SEO is really significant for a short term ranking success. You can consider it like some kind of advertising. A successful advertising campaign contributes a marketing of product indisputably in short term. In long term what makes a product successful is quality simply. Same standard is also valid for web sites. Users dont spend their time with worthless websites even they have access to thousands of high quality websites freely and effortlessly by clicking.
A good content attracts the user eventually, more than that, keeps the user on your website. We reccomend you not to neglect having SEO service. If you don’t have good content make sure that it will be a rubbish eventually.